Cookie Policy
Last updated: October 8, 2025
1) What are cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They help the website remember your actions and preferences over a period of time, so you don't have to keep re-entering them.
We also use similar technologies such as local storage, session storage, and tracking pixels (sometimes called "web beacons" or "clear GIFs").
2) How we use cookies
Floa Software Solutions Ltd uses cookies and similar technologies to:
- Keep you signed in and maintain secure sessions
- Remember your preferences and settings
- Understand how you use our Services and improve performance
- Measure the effectiveness of our marketing campaigns
- Deliver personalized content and advertisements
- Protect against fraud and abuse
3) Types of cookies we use
A. Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, authentication, and accessibility. You cannot opt out of these cookies as the Services would not work without them.
Examples: Session management, authentication tokens, security tokens, load balancing cookies.
B. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve the Services and fix bugs.
Provider: Google Analytics (GA4)
Purpose: Track page views, sessions, user flows, events, and performance metrics
Data collected: Pseudonymous IDs, page URLs, device type, browser, approximate location, timestamps
Retention: 14 months (configurable)
More info: Google's Cookie Policy
C. Marketing / Advertising Cookies
These cookies are used to track visitors across websites for advertising purposes. They enable us to display personalized ads and measure the effectiveness of our marketing campaigns.
Providers:
- Meta Pixel (Facebook) — Tracks conversions, optimizes ads, and builds audiences. More info
- TikTok Pixel — Tracks events and ad performance on TikTok. More info
Data collected: Browser fingerprints, IP addresses (may be hashed), device identifiers, conversion events, page views, button clicks.
4) Cookie duration
| Type | Duration | Description |
|---|---|---|
| Session cookies | Until you close your browser | Temporary cookies that are deleted when you close your browser |
| Persistent cookies | Up to 2 years (varies by provider) | Remain on your device until they expire or you delete them |
5) Third-party cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Please refer to the third parties' own privacy and cookie policies for more information:
- Google Analytics: Google Privacy Policy
- Meta (Facebook): Meta Privacy Policy
- TikTok: TikTok Privacy Policy
6) Managing your cookie preferences
A. Cookie Settings Panel
You can manage your cookie preferences at any time using our Cookie Settings panel. This allows you to:
- View which cookie categories are active
- Enable or disable Analytics cookies
- Enable or disable Marketing cookies
- Save your preferences for future visits
Access Cookie Settings: Look for the "Cookie Settings" link in our footer, or clear your browser's cookies to see the consent banner again.
B. Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies
- Delete all cookies when you close your browser
Browser help pages:
Note: Disabling certain cookies may affect the functionality of our Services. Strictly necessary cookies cannot be disabled without preventing core features from working.
C. Opt-Out Tools
You can also opt out of interest-based advertising through these industry tools:
- Digital Advertising Alliance (DAA): https://optout.aboutads.info/
- Network Advertising Initiative (NAI): https://optout.networkadvertising.org/
- European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.com/
7) Do Not Track (DNT)
Some browsers support a "Do Not Track" (DNT) signal. Currently, there is no industry-wide standard for how to respond to DNT signals. We honor consent choices made through our Cookie Settings panel regardless of DNT status.
8) Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. The "Last updated" date at the top of this page shows when it was most recently revised.
If we make material changes, we may notify you through the Services or by other means (e.g., email) prior to the change becoming effective.
9) Questions & contact
If you have questions about our use of cookies or this Cookie Policy, please contact us:
- Email: privacy@getfloa.com
- Address: Floa Software Solutions Ltd, 167–169 Great Portland Street, London, England, W1W 5PF
For more information about how we handle your personal data, please see our Privacy Policy.